POWER MEDIA GROUP, INC.

WHO ARE WE?


Power Media Group is an Advertising and Public Relations Agency with a multicultural team of agents who have extensive knowledge about the Hispanic Market in the United States and which is dedicated to its clients and to...  more »

WHO ARE WE?


Power Media Group is an Advertising and Public Relations Agency with a multicultural team of agents who have extensive knowledge about the Hispanic Market in the United States and which is dedicated to its clients and to providing the best services those businesses need to succeed.

Power Media Group connects and establishes connections for each client to the Hispanic Market by dedicating time to study and research specific needs.

Power Media Group is more than a simple service provider ? it offers clients exclusive marketing strategies to become an integral extension of the sales or advertising departments, a partner which recognizes and understands the Hispanic Market first-hand and which offers relevant and necessary tools to directly impact growth and success of any type of business.

Power Media Group recognizes the unique needs of each business and customizes its approach, offering clients ?un traje hecho a la medida? (a suit made to fit) complemented by specific strategies to drive the business to success within the Hispanic Market - All it takes is focus and the patience to build true relationships.

IMPORTANT FACTS ABOUT HISPANICS
Population Facts
? There are 42.7 million Hispanics in the United States. The U.S. is the world's second largest country of
Hispanics and there are more Hispanics in the United States than there are Canadians in all of Canada.
(Source: U.S. Census Bureau, 2006)
? The U.S. Census estimates that by 2020, the Hispanic population will reach 60 million-that
is 18 percent of the total U.S. population ( Source: Advertising Age, 2006)
? Mexico accounts for 66.8% of all Hispanics in the U.S. They are followed by Central
Americans (9.0%), Puerto Ricans (8.6%), South Americans (5.3%), Cubans (3.8%),
Dominicans (3.1%) and others (3.4%). (Source: Synovate, 2006)
? The Selig Center states that the top ten states, as ranked by the rate of growth of Hispanic
buying power over 1990-2002, are North Carolina (912%), Arkansas (778%), Georgia
(711%), Tennessee (655%), Alabama (466%), South Carolina (463%), Nevada (443%),
Minnesota (418%), Kentucky (415%), and Iowa (370%). Georgia and North Carolina also
rank ninth and eleventh in market size, making them two of the most attractive Hispanic
markets in the nation.
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According to Synovate, the Top 10 markets by Hispanic population are:
Market Ranking Market / DMA Population
1 Los Angeles 8,4 million
2 New York 4.4 million
3 Miami 2.1 million
4 Chicago 1.9 million
5 Houston 1.9 million
6 Dallas 1.6 million
7 San Francisco 1.6 million
8 San Antonio 1.2 million
9 Phoenix 1.2 million
10 McAllen (Texas) 1.1 million
Source: Synovate 2006 U.S. Diversity Markets Report
? The purchasing power of Hispanics will exceed $1 trillion by 2008 -- a 55 percent increase over 2003 levels
(Nielsen Media Research, 2006)
? Hispanics tend to trust the information they read in their local newspaper. They listen to the radio for quick
news updates and rely on magazines to keep them informed. They are also receptive to television
advertising and tend to remember those ads when shopping ( source: Advertising Age, 2006)
Language
? 56% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and
18% are English only or more than Spanish (Source: Synovate, 2006)
? 82% of Hispanics use at least some Spanish at home; 81 percent do so at work or school (Source:
Simmons, 2005)















What We Do?

Power Media Group adds power to brands.

The power of persuasion is a long-lasting and effective way to make an impact between a brand and the 40 million Hispanic consumers living in the United States. Everything is achievable by means of:

? Complete Advertising Campaigns
? Market Research: Analyzing the Consumer?s Behavior and Shopping Tendencies
? Media Research
? Creative Services
? Brand Building: We add power to brands.
? Commercial Production for Television, Radio, Web-designs, Print Media
? Media Buying: National, Regional and Local (Base on campaign?s budget)
? Commercial Measurement and Monitoring
? Sales/lead tracking analysis
? Trafficking

Power Media Group?s talented staff knows how to create and identify the bond between the public and the brand.

Advertising exists to sell a product. Power Media Group does not allow the design to become more important than its communications objective. Media placement commands over 80 percent of advertising budgets ? it translates into being at the right place at the right time. Power Media Group aims to prove its services are great by working with you.